Top 10 Sales & Marketing Articles for the Week Ending 2/16/13
Every Saturday we share the top posts that the Hotel Sales & Marketing Pro came across in the prior week. These sales and marketing articles are great weekend reading to help motivate you for the...
View ArticleThe In-Room Amenity As A Selling Tool
As hospitality sales professionals we are constantly looking for ways to stand out from the competition. We’ve talked previously about personalized greeting cards and the little blue box but those are...
View ArticlePassion – If You Don’t Have It, You Can’t Sell It
Living in the Napa Valley has many advantages, not the least being that we are surrounded by world-class restaurants. Last night, our executive team hosted key members of our new management company...
View Article6 Tips To Maximize Your Pinterest Brand Page
Pinterest continues to gain traction in the social media landscape with stats rivaling Twitter and Google+. The supersonic growth of Pinterest is amazing, growing from a tiny niche site to social...
View ArticleTop 10 Sales and Marketing Articles for the Week Ending 2/23/13
Every Saturday we share the top posts that the Hotel Sales & Marketing Pro came across in the prior week. These sales and marketing articles are great weekend reading to help motivate you for the...
View ArticleWhy You Should Sell Like An Infomercial
Ginsu steak knives. The Magic Bullet. Snuggie blankets. Jack LaLanne’s Power Juicer. They’re all household names and they were all made famous due to the sometimes hilarious, sometimes annoying,...
View ArticleCold Calling Is Dead…Or At Least It Should Be
When I first started out in hotel sales I didn’t have the first clue what I was supposed to do. I went to work for a small hotel as a sales manager and my first day on the job was the Director of Sales...
View ArticleHow To Recruit Talent Using Social Media
Staff turnover in the hospitality industry is unavoidable. The superstars get promoted and the unfocused get weeded out. Recruitment to fill these positions has always focused on traditional means....
View ArticleTop 10 Sales and Marketing Articles for the Week Ending 3/2/13
Every Saturday we share the top posts that the Hotel Sales & Marketing Pro came across in the prior week. These sales and marketing articles are great weekend reading to help motivate you for the...
View ArticleThe WOW Moment As a Sales Tool
A few weeks ago my general manager sent his dry cleaning out in the morning to Greene’s Cleaners, the company who has the dry cleaning contract with our hotel. When he received his suits back later...
View Article5 Ways Baseball is Like Sales
I am a diehard baseball fan. I have loved the sport since the day I put on cleats for the first time at the age of 7. Many of my fondest memories are from my days growing up on the diamond. And my love...
View Article3 Ways To Spring Forward in Your Business
Today is one of my favorite days of the year. Daylight Savings begins on the second Sunday of March and to me it is the unofficial start of summer. Sure, summer is still 3 months away, but there’s...
View ArticleWhat Is A Hashtag And Why You Should Use Hashtags?
The subject of hashtags has recently created a buzz in the social media world as reports were leaked a few days ago that Facebook is working on incorporating hashtags into it’s platform. But what is a...
View Article30 Awesome Customer Service Quotes To Motivate You
Motivation is crucial for a successful sales leader. We must motivate ourselves. We must motivate our teams. We must even motivate our customers. I look for words of inspiration daily. I have even...
View ArticleHow To Lose Twitter Followers in 10 Easy Steps
Nearly half a billion (yes, with a “b”) tweets are sent out each day by twitter’s 200 million twitter users. Hoteliers have been slow to join the twitterverse (twitter universe) but recently more...
View Article10 Tips To Help You Get Hired
I’m doing something right now that I haven’t needed to do in quite some time. I’m hiring. I have two positions currently open in my sales office: sales manager and conference services manager. We...
View ArticleThis Week’s Top 10 Hotel Sales and Marketing Articles
Every week we scour the internet to find the top 10 hotel sales and marketing articles. This is how much time you spend on Facebook, Twitter, Tumblr – Mashable.com Nearly 20% of online time is spent on...
View ArticleThe Secret To Maximizing LinkedIn For Sales Professionals
Want to know the secret to maximizing LinkedIn for sales professionals? LinkedIn has fast become one of the most respected social sites for professionals. And for sales professionals, LinkedIn is a...
View Article15 Traits of a Highly Successful Salesperson
One of my colleagues recently asked me what a perfect sales person would look like. She wanted my opinion on the traits that set certain “rock star” sales managers apart from the rest. I provided some...
View ArticleAmazing Mobile Marketing Facts and Figures
Socialnomics author Erik Qualman recently posted a catchy, new video infographic related to mobile. You likely have seen Qualman’s most famous video, Social Media Revolution, which is still one of my...
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